SWOT Analysis is a strategic tool used to evaluate a business or project by identifying its internal Strengths and Weaknesses, and external Opportunities and Threats. Strengths are internal factors that give an advantage, such as strong brand reputation or unique technology. Weaknesses are internal limitations, like limited resources or poor location. Opportunities are external factors that could be beneficial, such as market growth or technological advancements. Threats are external challenges, including competition or economic downturns. By systematically assessing these elements, organizations can develop strategies marketing assignment help that leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats. This comprehensive approach aids in informed decision-making and strategic planning, enhancing overall business performance and competitiveness.
